Speedy Content Publishing Tips

Speedy Content Publishing Tips
As one of the most important elements of online marketing success, content can consume vast
amounts of time and energy. It’s not unusual for a business owner to spend several hours a day
brainstorming, writing, and publishing their content.[adsenseyu1]
While you can’t really eliminate your need for content, you can reduce the amount of time you
spend on it. By embracing tips, tactics, and systems that support you and your business, it’s
safe to say that you can cut your content time in half and still create the same great content
you’ve been creating.
Your time is precious. By becoming more efficient and productive, you’re able to reallocate that
time you saved on content to other profitable tasks. For example, if you’re a coach and you free
up 5 hours a week, you can spend those five hours coaching clients and making money.
Of course, if you’re looking for a way to enjoy a shorter work week, you can use those five hours
spending time with friends, family and enjoying personal pursuits. So, let’s get to it. The Speedy
Content Publishing Tips are divided into the following sections:
· Brainstorming – learn to brainstorm faster and more efficiently.
· Writing – Yes, you can write more quickly and still create exceptional content.
· Researching – Too many people waste precious time researching. Learn how to find
what you need quickly and painlessly.
· Organizing – Proven tips to organize your content for productivity and efficiency.
· Publishing – You can even save time when you publish your content.
Let’s dive right in and start with what can be the most difficult part of the content process,
Time Saving Tips, Ideas, and Tactics to Brainstorm Your Content
Do you have a regular content brainstorming session or do you simply let the ideas come to
you? There’s no “right” way to brainstorm content. However, there are steps that you can take to
make the process more efficient and also more effective.

#1 Be Prepared
Many busy entrepreneurs find that the best content ideas come to them when they’re not
working. Maybe you’re at a family picnic or sitting in traffic. You’re thinking about your business
and a brilliant idea comes to you.
If you’re not prepared to document the idea, chances are you’ll forget it by the time you get
home. And let’s face it, it’s easy to believe you’ll remember the idea – after all, it’s a great one.
However, most often the idea fades away.
One of the fastest ways to brainstorm content is to keep a running list of ideas. The ideas may
not be complete thoughts, but the concept can help you brainstorm content when it’s time to sit
down and get to work.
So how do you prepare to capture every content
idea when it comes to you?

· Notebook – yep, good old fashioned pen and
paper still work
· Phone – even a simple note-taking
application can be useful
· Voice mail- leave yourself a voice mail if you
don’t have an opportunity to write down your
· Email – send yourself an email. That way,
it’s waiting for you when you get back to your home office.

#2 Monthly or Weekly Ideas Session

Do you find that there is a particular day of the week or the month where you’re usually
motivated and inspired? For example, after the weekend, many entrepreneurs are ready to get
back to work. Monday and Tuesday are often exciting and motivating days. By the end of the
week things can wind down. Identify your best time to brainstorm and capitalize on your energy
by scheduling a brainstorming session.
When brainstorming:
· Set Aside A Moderate Amount Of Time. An hour or two is probably long enough to
brainstorm. Your mind will start to wander and you’ll stop being productive. Don’t worry,
once you’ve started the creative process, more ideas will come to you throughout your
· Go To An Inspiring Location To Brainstorm. Imagine trying to brainstorm content
ideas as children are running circles around you as you sit at the kitchen table. Not very
Instead, find a peaceful place where you feel inspired. Put on some music if it’s not
distracting; kick your feet back and begin thinking about the various types of content you
can create to help your audience.
· Review Analytics. Great ideas are often inspired by past successes. Look at the
content that received the best comments, links, and feedback. Review your analytics to
find your most popular articles or posts and brainstorm more ideas on the topics.
· Use Creativity Tools. There are many different brainstorming tools to consider. For
example, mind mapping is quite popular. You can also use a vision board or even
creative prompts. You can create your own brainstorming tools, too. For example, you
might create a series of flash cards that ask questions like: What problem is my ideal
customer facing today?

Identify Inspiration. Are there certain blogs, magazines, or websites that frequently
inspire you? If so, organize them into a folder on your search engine toolbar. Create a
folder to make them easy to access. And yes, your competition may be a key source of
content inspiration.
#3 Broaden Your Horizons

One of the reasons it can become tricky to brainstorm ideas is because people get stuck in a
rut. They create the same type of content over and over again. Remember you can create:
· Audio
· Video
· Lists
· Tips
· Content series
· Worksheets
· Editorials
· Q&A
· Interviews
· Info graphics
· How To articles
· Reviews And much more. As you’re struggling to come up with ideas, try to create ideas for many
different formats. You may find that a “tips” article fits nicely with an interview and create a
sense of cohesion and flow on your blog or website.
Brainstorming can often be a frustrating process. Embrace systems and tools that support you
to succeed. Additionally, if you find you’re having a tough time coming up with ideas, take a
break or consider outsourcing the topic idea research for a month or two. You may simply need
to step back and look at your audience and niche from a fresh perspective.
So once you have your list of content ideas and topics, it’s time to sit down and start creating
the content. Let’s take a look at a few proven methods for enjoying productive writing sessions.
How to Write Quickly – Get Your Thoughts and Ideas onto the Page and Published
In Less Time
How long does it take you to write a blog post or article? For many business owners, the answer
is an hour or more. Yet an experienced writer can write three quality blog posts in the same
amount of time. It’s not because they’re better writers. Rather, it’s because they have embraced
writing systems and practices that support productivity.
As you read through the following ideas, know that not all of them will work for you. However, if
you’re able to embrace just a few of them, you’ll cut your writing time down significantly.

#1 Work in Batches

Joe is a business owner and writes
all his own content. On a
productive day, Joe can write four
or five blog posts in an hour. The
trick that works for him is to focus
on writing his content in batches.
For example, he might spend an
hour writing reviews. Later, when
he sits back down to his writing
desk he might focus on writing a
handful of tips articles.
There are many reasons why this system works. One of the primary reasons is that the batch
approach doesn’t require Joe to shift focus. In his case, each article in a batch has the same
basic format. He can approach them almost as if he’s writing from a template.
Batching content by format isn’t the only approach you can take. You can batch by topic or
subject matter as well. For example, someone in a coaching niche might focus on writing
motivation content for the first hour. When they return to their computer they might shift gears
and focus on writing a few how to stay confident articles.

#2 Set a Time Limit and Goal

Another common practice is to set a time limit for your writing session. Give yourself an hour to
write and set a goal. For example, if you’re writing a report, then maybe you want to have three
pages completed by the end of your hour.
Once the hour is up, get up and take a break. Nothing slows down the writing process faster
than forcing yourself to sit at your desk and write until you’re bleary eyed and exhausted.
If an hour seems like too long, set a timer for twenty or thirty minutes. Experiment and find a
length and goal that works for you.

#3 Outline First

You can make writing a speedier process by outlining the
content first. You don’t have to get too detailed with your
outline, unless you want to. What’s most important is to
identify the key points you want to make in your piece.
That generally includes your subtitles and bullet points.
An outline helps you stay focused on what you want to say.
You may likely find that you don’t pause to determine what
you want to say next because it’s already outlined. You
can flow from one point to the next without stopping.

#4 Templates

If you tend to write similarly formatted content, consider
creating templates. For example, a review article or blog
post will likely have a recognizable structure. You can visit
the reviews you’ve already written and published and use them to create a template for future
The same is true for how to articles, tips articles, and lists and so on. A template approach
means you simply have to fill in the blanks and can really speed up the writing process.

#5 Eliminate Distractions
It’s tempting to sit down in front of the television at night and work on tomorrow’s blog post.
However, it’ll take you five times longer to write that blog post than if you wrote it without
You see, contrary to what many people have been taught, multitasking really isn’t possible.
Each time you pull your eyes away from the television to write, you have to shift focus. It may
take an entire hour to write an article if you’re distracted. Sit down in a quiet place and it may
take you a mere ten to fifteen minutes.
Distractions aren’t always on television. Consider the following and ask yourself if they’re
distractions for you:

• Email
• Social media
• Music
• Phone
• Family members
• Chores
You may find that the longer you sit at the desk trying to write, the easier it is to be distracted.
The next tip may be a perfect solution for you.

#6 Write When You Can Focus

Are you a night owl? A morning person? Chances are
there is a time of day that you feel more focused and
productive. And there’s a time of day when all you
want to do is take a nap.
The ideal time to write is when you feel focused. That
might be first thing in the morning if that’s when you’re
most alert. Get to know your personal productivity
patterns and schedule writing time when you’re more
likely to be successful.

#7 Be Opportunistic

Are you having a creative day? Are you feeling
inspired or motivated to write? Seize those moments
and capitalize on them. Those are the days when
content will flow freely and you’ll be able to write
Even if you don’t “need” to write, allow yourself the opportunity to get ahead on your content. Or
create something extra. Additionally, if you find you have free time during your week, and you’re
feeling productive, use it to create content. Be opportunistic.

#8 Write Now, Edit Later

Do you find yourself rewriting the same sentence several times because you’re trying to make it
grammatically correct? Do you use spellcheck more often than the “enter” key on your
keyboard? If this sounds like you then you may benefit from trying this tactic.
Write your entire piece of content without
editing anything. Let all those red lines
under misspelled words sit there without
being corrected. Don’t run to your thesaurus
or your Chicago Manual of Style. Just write.
Once the content is completed, then go
ahead and start the editing process. Use
your spellcheck. Fix awkward sentences
and format the content the way you want to.
The reason this approach works is simple.
Each time you halt the writing process and
edit, you’re stopping the thought flow. When it’s time to return to the writing process and putting
words on paper, you have to shift gears again. It may not seem like the shift in focus is
significant, however it does slow you down.
Give it a try. You may be surprised by how quickly you are able to write content when you don’t
stop to edit. In fact, you may need to experiment with several of these tactics to find the
strategies that work best for you. For example, you may find that outlining your content actually
slows down your writing process because you feel too restricted. Conversely, you may also find
that working in batches cuts your writing time in half.
Because content often needs to help establish credibility and authority, it’s important to take a
look at the content research process. This is where many people lose precious time.
Bogged Down By Research? 6 Tips to Make the Process Fast and Painless
Let’s be blunt here for a second. You can waste tons of time researching your content. In fact,
it’s not uncommon for someone to spend twice as much time researching for their content than
writing it. That’s precious time. Time you could be spending doing something much more fun
and interesting.

#1 Write First, Research Later

One common suggestion is to write your content first. Write what you know and say what you
want to say. As you’re writing your content, whenever you come to a point where you want to
insert a statistic or share data, highlight it. Continue writing.
Once you’ve finished the piece, then hit the search engines and find those key data points you
want to share. This helps you save time because instead of looking for random information, you
know exactly what information you need to search for. You’ll spend a few minutes researching
instead of a few hours.

#2 Find and Bookmark Key Resources

Depending on your niche, there are likely a few reputable resources you can turn to. For
example, if you’re in the nutrition industry, then you might turn to Harvard’s Health Letter for
information. If you’re in the dog niche, then perhaps you turn to the American Veterinary
Association or Cesar Millan. Identify your key sources and bookmark them. This makes it very
easy for you to locate information from trusted resources.

#3 Use a Search Friendly Browser

Some web browsing tools are easier to use than others. When you’re researching online try a
few tools. For example, if you often use Chrome, then try Bing or Firefox. Use a browser that
allows you to open multiple tabs. This makes it easy to find, and keep, the information you need.

#4 Note Taking Software and Applications

Do you have a system for organizing your research? Consider using a tool like EverNote,
https://evernote.com/ , or Microsoft’s One Note, http://office.microsoft.com/en-us/onenote/.
These tools make note taking and research easy. You can also use them in combination with
your topic brainstorming sessions.
For example, as you’re making your list of content topics for the month, you can also identify
key sites for information and even outline your content in the note taking application.
Technology can make the content creation process streamlined and efficient.

#5 Source Your Information

Always give credit where credit is due. For example, as you’re writing your article on puppy
care, if you use data from the American Veterinary Association, then source it and let your
readers know where you found your information.
As you’re researching for your content, take notes on the relevant and useful information and
don’t forget to note where you found the information. Then, you can be sure you’re linking to the
appropriate website or person and it makes it easier to go back to verify the information.
Research doesn’t have to take long. In fact, ideally it should only take a minute or two per
content piece. Organize your favorite sites, document your sources, and research only the
information you know you need to save the most time. Speaking of organization, your systems
are an important element of success.

Organization Matters – How to Organize Your Content for Productivity and

You may not realize it, but how you organize your content creation process makes a huge
difference in your productivity. A simple example of this is the person who sits down in the
morning to write the day’s blog post. They have no idea what they’re going to write about, what
the goal is, and where they’re going to get their information. The blog post takes much longer
than it should to write.
Conversely, the business owner who has an editorial calendar that includes the topic idea, a
brief outline, monetization strategy, goals, and a publication date will likely be much more
productive. Organize your systems well enough and you can still procrastinate on your content,
write it the day it’s due, and still only spend a few minutes on the task.

#1 Editorial Calendar

A simple editorial calendar is a list of the dates you
want to publish each piece of content. You can create
an editorial calendar for the week, month, quarter, or
even an annual calendar. You can create it on a
simple calendar tool like Microsoft Outlook or Excel or
you can use project management software like
Basecamp to establish deadlines. And if you enjoy pen
and paper, then grab a printable calendar.
You can take the basic editorial calendar and make it
more useful by adding the following information.
• Article Topic
• Key Points/Outline
• Data/Information Resources
• Monetization strategy
• Goals for content
• Call to action
• Embedded links
• Template/format
The more you can predetermine about your content, the easier it will be to write it. When you
have the topic, structure, research and goals identified, it can literally take you just a few
minutes to create your content.
Let’s talk a minute about monetization. Each piece of content that you publish whether it’s PLR,
Video, or content you’ve written should have a goal. What do you want it to achieve? What do
you want readers to do?
In many cases, you simply want people to read the content and click on a link to make a
purchase or earn you a commission. You want to monetize the content. There are many
different ways to monetize your content. Plan ahead and you can craft your content to fit your
chosen monetization tactic.
• Ad Placement – You can use various plugins or widgets to integrate advertisements right
into the body of your content. For example, EmbedAds,
http://wordpress.org/plugins/embad/, is a WordPress plugin that gives you control
over where and when your ads are displayed.
• Promotional Offers – Does your content lead into a click to a sales page or a promotional
offer? You can include that offer right in the closing of your content or create your
own promotional advertisements or messages and embed them with a widget or
• Subscription – Do you have a membership site? If so, you can motivate subscriptions by
providing a teaser or a portion of an article and making the rest of the content
available with a paid subscription.
• AdSense – Google’s advertising plan for publishers, https://www.google.com/adsense/,
is still alive and strong as a monetization model for many online businesses.
• WordPress Plugins – There are also plugins you can install on your WordPress site that
identify keywords and attach relevant links to those keywords. Skimlinks,
http://wordpress.org/plugins/skimlinks/, and Amazon Auto Links are two examples of
this type of monetization plugin.
Not all content needs to be monetized. However, it is an important consideration when you’re
planning your content, choosing your topics, and establishing goals.

#2 Note Taking Systems

Tools like Evernote and OneNote have already been discussed. These tools allow you to
• Save your ideas – for example a brilliant content idea that came to you during your
morning walk
• They can be accessed anywhere – Evernote and Onenote both have mobile applications
that link to your account. No matter what device you’re using to take notes and
capture ideas, you can access them from one single account.
• Search by Keyword – Note taking tools make it easy to find things fast. You can search
by keyword, tag or even printed and handwritten text inside images. No more
shuffling through papers on your desk to find your lists and ideas.
Note taking applications aren’t for everyone. If you find yourself using pen and paper more often
than a device, that’s fine. The important step here is to create a system that works for you.
Some people find a three ring binder is the perfect system to take and organize their notes.

#3 Project Management

If you utilize contractors, for example ghostwriters, editors, graphic designers or virtual
assistants, then a project management system will be valuable for you on many levels. There
are both free and paid Project management tools.
For example, Google Drive can be used as a project management tool. It has a calendar and
document system that you can share with specific people – even if they don’t have a google
account or Gmail address.
There are also WordPress plugins for project management. For example, WP Project Manager,
http://wordpress.org/plugins/wedevs-project-manager/, lets you assign projects, create lists and
milestones and upload files.
Basecamp is an online project management and collaboration tool, http://basecamp.com/. If
you’re looking for a tool to help combine communication and project management with your
contractors and you want to organize your content, a project management software or service
can be a big help. You can use the milestone feature to schedule content creation and
publication. You can upload relevant documents, for example, your outline and monetization
tactic, for each piece of content. And you can use the system to document your results as well.
Create an organization system that supports your personal work style. You may enjoy
organizing everything digitally or you may have a file cabinet that Martha Stewart would be
proud of. A system must support you to follow through and actually use it. And that brings us to
the last step in the content process – publishing.
Publishing Your Content – The Last Step,
Once you’ve gone through the work of creating your
content, the next step is to make it available to your
audience. It’s time to publish. In general, the
publication process doesn’t take too long. However,
there are a few time-saving tips you can embrace here as well. Heck, every minute you save is
a minute you can spend doing something else for your business or for yourself.

#1 Use a Plugin

There are WordPress Plugins that take the work out of uploading and publishing content. Some
work like a content management system and create custom field types. Your content is
automatically optimized and organized on your site by type. Ultimate CMS,
http://wordpress.org/plugins/ultimate-cms/ is one example of a content management plugin as is
My Content Management, http://wordpress.org/plugins/my-content-management/.
SEO plugins help you optimize the content for search engines. All in One SEO,
http://wordpress.org/plugins/all-in-one-seo-pack/ is a popular WordPress plugin.
Additionally, there are plugins like APLC Speedy Publisher, http://contentrix.com/aplc-speedypublisher/
254 that make it possible to upload several articles or posts at once.
Plugins can make the data entry aspect of content publishing much more efficient.

#2 Pre-Schedule

WordPress allows website owners to pre-schedule their content. This means you can upload a
month’s worth of content in one sitting and be done with it. Of course, this means that you need
to have a content plan and have written your content in advance. It may take a little time to
adopt this type of content writing and publishing system. However, once you make it part of your
routine you’ll realize how much time you can save. The next challenge will be to decide what
you’re going to do with all that free time.

#3 Outsource It

Once the content is created, you can outsource the publishing to someone else. In fact, if you
have a skilled virtual assistant, you might hire them to edit, format, and publish your content.
This gives you the free time you need to brainstorm, plan, create and enjoy the profits.
Ideally, publishing your content will be the step you spend the least amount of time on. Explore
the technology available to reduce your time and effort.
So, What’s The Last Step?
The last step of the content process is to test and track
your results. Not only do you want to create systems
and use analytics to track the success of each piece of
content, you also want to test and track your content
Track the time it takes you to brainstorm, write, research, and publish. Look for ways you can
optimize your new systems to save even more time. Remember, each hour you cut can be an
hour spent making money or pursuing other interests.
Content is so important to a business, but publishing it shouldn’t be a chore. With a little
planning and using techniques and tools that support you and your business you can make
quick work of writing and publishing your content.

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